What's with the Name?

Sidre, Cidre, or Cider: However you spell it or whatever continent you’re on, Sidre is about creating value where none exists. Historically, orchard harvesters selected only the best fruit for market. The bruised, broken, and otherwise damaged fruit was culled away. Orchard owners discovered a profitable use for the bruised, broken, or otherwise damaged fruit, giving this culled out fruit a chance to be used to create something new, useful, and valuable: they created Sidre. In the same fashion, Sidre seeks to help the bruised, broken, or otherwise damaged of our society find new hope, a purpose for life, and realize they are truly valuable creations!